Studio 8

Internal Branding 2020

Making Waves needed a new concept for people in between projects and asked me to create an identity for it, including a name. The final concept is modular and built around the number 8, a reference to all the - ate verbs that people can do (ideate, create, initiate, innovate, …). Visually it gives the freedom for different project forms to find their own expression within a recognisable structure/grid.

What I learned: It’s scary and awesome to be solely responsible for a branding process; conducted my first own workshops