Making Waves needed a new concept for people in
between projects and asked me to create an identity
for it, including a name. The final concept is modular
and built around the number 8, a reference to all the -
ate verbs that people can do (ideate, create, initiate,
innovate, …). Visually it gives the freedom for different
project forms to find their own expression within a
recognisable structure/grid.
What I learned: It’s scary and awesome to be solely
responsible for a branding process; conducted my first
own workshops
Copyright: 2020 Julia Kuhley. Impressum